About Us
I'll cross that bridge when I get there.
It's easy to write off recruitment as a small part of the overall research effort, but in reality it is one of the most important considerations you can make.
Ineffective participant recruitment can lead to timeline slips and faulty data. Don't leave your recruitment parameters and strategies to the last minute. Let That Research Lady help you prepare in advance so that when the time comes to collect data, you are confident in your timeline and results.
I'm sure I can find who I need...
Participant recruitment sounds simple. All you have to do is get a few people scheduled at the same time with similar characteristics, right?
It's not that simple.
In today's climate, reaching and convincing people to participate in research is more complicated than it was in the past. Many people no longer have landline telephones and current trends suggest that mobile phone users are choosing to communicate more through text, apps and email than through voice. In addition, skepticism of the word "research" and what "research participation" entails is a difficult hurdle to overcome. That Research Lady will work with you to address these potential pitfalls and develop a recruitment plan that can serve as a solid foundation for the success of your research effort.
It's only a couple of focus groups. Recruitment won't take that long...
Regardless of whether you are planning on conducting 2 or 20 focus groups, it is going to take time to identify and reach your target audience. Sure, you might be enticed by the convenience of an online panel, but as an expert you know that there are some insights that the online method just can't capture. Therefore, depending on the specific participant requirements, it is possible that recruitment may take longer than you anticipate.
Get a running start.
We like to meet with our clients as early as possible in the screener development lifecycle, so that we can develop a thorough understanding of your desired target audience and start preliminary outreach. If needed, we also provide our clients with screener review/refinement services and programming. This allows us to hit the ground running as soon as you are ready to go.