About Us

That Research Lady, LLC is committed to providing in-depth, 360° qualitative research support. Whether you are searching for participant recruitment assistance, focus group coordination, outreach or translation services, we are prepared to provide you with the services you need to get the answers you're searching for. 

At That Research Lady, we truly care about your project's goals as well as your target audience. 

Your participant recruitment effort doesn't deserve to be treated like the research equivalent of speed-dating.   

We respect the importance of the decisions that are made based on qualitative research and analysis.  We see the care and effort that you put into the journey to understand your audiences.  This is reflected in our commitment to providing quality recruitment design support and participant outreach that speaks directly to your target audience in a way that resonates.  At That Research Lady we are committed to supporting you on your journey to define, locate and connect with your target audience so that you can gain insightful and actionable feedback. 

Researchers constantly find themselves needing to collect data from specialized populations, but once the study has been designed they face the looming hurdle of participant participation. Whether it's in-person  focus groups, interviews or ethnographic studies the question remains the same:

How do I find these small, tightly defined target audiences? How do I convince them to participate? Where do I start? 

Good question! 

As our world changes, effective methods of outreach and ensuring accurate participant screening and cooperation are continuously evolving. 

Your decisions are too important to rely on convenience samples or "professional respondents."

There is a difference between fast food and a hearty homemade meal. We genuinely care about your research goals as well as the people in your target audience. That Research Lady fuses social and market research experience to provide collaborative pre-recruitment consultations to build a more in-depth understanding of your specific target population. This allows us to develop custom strategies for effective, organic outreach techniques, as well as recruitment materials  that are designed to speak to and encourage participation from the people that *you* want to reach.

Bilingual recruitment and outreach becomes an integral part of almost any research effort in the U.S. today, and providing translations that are clear and easy to understand is essential. This is not a recent development, and many companies have in-house translators. However...

Direct translation alone does not necessarily make information "clear and easy to understand."

 When it comes to the translation of recruitment screeners and surveys, conceptual translation is also just as important. After all, how would you be able to provide actionable insights  if the language or phrases that are used in your data collection do not carry the same meaning to the majority of your target audience? 

Contact us today and let That Research Lady help you develop outreach and data collection materials that are cohesive and effectively communicate with your intended market.